Monday, October 09, 2006
From Alpha to Beta: The Blogger.com Way
I was pleasantly surprised to find out that Blogger.com has upgraded its offer of free blogging sites. Granted it’s still at the beta mode, but the results of the additional flexibility as regards the ability to change fonts and layout, to add elements including photos, and instituting numbering for posts all add up to a rather professional-looking blog page, I would say.
Contrast for yourself: this page, announcing the graceful pro, and the mirror page, the rather studious amateur, though not for the lack of trying. Granted that the content is important and it’s what sustains the success of a blog, one cannot downplay the significance of the attention grabber in the form of an appealing page layout.
This is really Advertising 101 where packaging comes first. In this age of instant gratification, the visitors must get the feel that they are treated to a visual magnificence such that they would make a split decision to linger on, thinking to themselves, “hey, this guy/gal is taking such trouble to lighten up his/her blog, maybe he/she does have something interesting to tell as well. Let’s give him/her the benefit of the doubt”.
To put in perspective, there are literally thousands, no, millions of bloggers out there, each spewing out their own rendition of cyber-columns on a regular basis. Yet there are only so many seconds in a day, and a big chunk of that is spent on making a real living. So realistically, one can only read about 3-5 blogs at any given time (I’m generalizing from my own blog reading capacity), which means there is a ring of truth to what was purportedly said by the CEO of Google, Eric Schmidt, "The average blog has one reader: the blogger".
Remember that famous prediction in 1943 by Thomas Watson, the former chairman of IBM, that there was a world market for, maybe at most, five computers? But look around you today, what do you see? I rest my case.
So on the tiniest likelihood that Mr. Schmidt too could err due to a momentary lapse of sanity (isn’t that what attending UC Berkeley would do to you as I have been told to have happened to me, in no uncertain term?), I’ll persevere so that I would not miss out the day when, say, more than five people, read my blog on a daily basis.
So, Blogger.com, let’s bring on the gamma and the other string of Greek letters all the way to zeta.